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So, you want to build a big email list from scratch for your business? Then you need an irresistible lead magnet strategy first to win the attention and interests of your subscribers and get them to sign up into the list.
I am certain you may have been drawn to this post in your search for how grow your own business digitally. But let's get this straight before I forget…
Sincerely and without mincing words, ‘if you run an online business, your success will live or die by your mailing list.' This is to show how important a mailing list is to your business success.
But… First Things First!
To build an email list, there are some steps and processes. One is to adopt a mind-blowing Lead Magnet strategy that can turn your visitors to subscribers.
What is a Lead Magnet?
According to investopedia,
A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads”Investopedia.com
In a simple term, a lead magnet is an offer that you can promote to prospective customers in exchange for their email address and perhaps other forms of information (such as name and phone numbers).
So the question is, how do you create one? Most of the times, time factor is a challenge, inability to present a good offer, or fear of not being accepted, and so on.
To some people, it could be very easy but to quite a lot, creating a lead Magnet could be a huge challenge.
Read also: How to Start Making Money with PLRs
One clear fact is that you need to know your ideal customer, where they are, what they are interested in, and so on.
If you are the type who does not have all the time to create a fresh lead magnet, don't worry, you can simply use any Private Label Right (PLRs) products free.
There are people who have saved your time and written thousands of articles, software, templates, videos you can use for free.
So before you setup that autoresponder account, take out time to create your lead magnet, first.
Remember, the money is not only on the list but also in what you do with the list. The very first thing to start with is creating a Lead Magnet!
Read Also: 10 Ways to Increase your Pageviews
Why does a Lead Magnet Strategy really matter?
Have you come across an irresistible online or offline offer ever before?
It is usually a sort of specific value offered to a prospective subscriber which usually goes in exchange for their contact information.
Lead Magnet is that one thing you must have going for you to get your list growing! It is the first thing to have in place before anything else. You cannot build a list without a structured Lead Magnet, even if not a very perfect one.
For those that already have a lead magnet, and are looking to build their email lists you may pick up some methods in this post that will help you enhance your lead magnet strategy to increase your conversions.
Enticing People is Part of this!
In affirmative, you surely need to entice people to join your email list, if really you are out to build a list. So, you must have something to entice people with.
Let's not draw your breath too long, a Lead Magnet strategy is used to entice people to give you their personal information like their email address, phone number, etc.
What if I invite you to my list by simply saying “Join My Newsletter“? Would you be happy to opt-in? Would you simply want to part with your email just because I merely asked you to join?
Well, people are not as open to just sharing their email, not their best email addresses in exchange for spammy emails disturbing their privacy or piling up, right in there.
Why must someone surrender their email without a reason?
3 Powerful Examples of a good Lead Magnet Strategy
At this point, I unveil 3 examples for a really good lead magnet strategy you can easily create to attract visitors to your give-aways. Making an offer sound exciting is the only reason why more people will gladly give up their email addresses to receive it.
1. Offer a Tip, Report or Guide
This appear first because it is the most common type of Lead Magnet strategy. In writing a Report or Guide, you should learn to maintain simplicity or specificity.
For a magnet to be considered exciting by your visitors, it must provide solutions to problems. Remember, this report starts with a catchy topic to gain the attention of your prospective subscribers.
Catchy Topics? What are those?
A catchy topic is usually the magnet's force of attraction, at least it draws the attention of prospect to your optin. It usually attracts a prospect to the material itself.
Examples of a catchy topic is ‘5 Tips Showing How To Find The Perfect Man For You‘, if you are into Relationship Blog; 7 Ways to Generate Free Traffic to your Website, or ‘6 Highly Effective Lead Magnets' if you are a Digital Marketing blogger.
2. Offering a Video Training
Video Lead Magnet strategy also convert website visitors into Leads. So if you are thinking to create your lead magnet, maybe you should begin to consider this.
It is the most POWERFUL LEAD MAGNET!!!
No doubt, just like online reports, tips and guides are very important, a Video Training Lead Magnet strategy is a visual strategy preferred by many people, this time, much more people. This one requires you to offer, in videos, some irresistible contents to your prospects in exchange for their personal details like email and/or phone number inclusive.
You can record a simple video that teaches people something important to them. It does not require so many technicalities. You can use tools like Screen O' Matic, Camtasia, Filmora, Jing, etc.
Most of these tools are paid while a few others are absolutely open-source… Meaning, they are free to use for life.
If you find any of the above too complicated to prepare a lead magnet, you can try PowerPoint Presentation slide. You can prepare a lead magnet with such caption below and catch the attention of your prospects promising video contents.
You can't use the above suggested? Don't worry! There is an easier alternative you might love to try.
YOUR CELL PHONE!
You can simply use your cell phone to make a video or a series of videos to give away! You can make a great video in 10 minutes or less! Just make a list either on paper or in your head on what you want to cover and start recording!
Video creation is not hard! The hardest part of video making is just getting started. Once you begin the process, you can even start making videos to promote your landing page.
How-to Videos: These are videos where you are seen showing your audiences how to do one or two thing perfectly better.
Case Studies: These type of videos clearly communicates how your business improves significantly the lives of the customers and makes their business more profitable.
Webinar Excerpts: They are often used to acquire customers, but they’re also great for lead generation.
3. Offer Discount or Coupon Code
Like I mentioned, if your lead magnet strategy is not irresistibly enticing enough, generating a lead might be cumbersome. However, this one here is considered easiest of them all. It is particularly useful if you are selling.
You promote a promise to offer a discount for anyone who opts into your email list.
Creating a Lead Magnet with Post Gopher
While you already understand the importance of creating a lead, it becomes imperative that I help you make things a little bit easy. Take a look at Post Gopher, and kickstart your journey into building your list using powerful lead magnet strategies.
Post Gopher is a WordPress plugin that converts your blog posts and pages into downloadable PDF books. It builds beautiful forms, integrates directly with your autoresponder, captures leads and sends out download links ALL on complete autopilot… Even your referrals need this!
Everyone's raving about the Post Gopher WordPress plugin. And that's because it's the easiest way to turn all your blog posts into list-building lead magnets.
With Post Gopher, you can convert Post/Pages Into PDFs automatically transform any blog post or page into a super targeted, high converting ‘lead magnet' that's guaranteed to engage your referral's readers.
“List Building, Engagement Boosting and Traffic Maximizing – Automatically Turn Any Post or Page Into An Irresistible Lead Magnet… (There's NOTHING else like it on the market!).”
Post Gopher is a Big Problem Solver. Creating lead magnets and landing pages is a time consuming process and often a barrier to success. Post Gopher eliminates both roadblocks.
Generate Higher Engagement. Reach new readers, grow subscribers and followers and maximize return traffic.
As an Online Business Owner, this is just what you need!
I must mention that there is so many powerful lead magnet example out there that you may try out. In a different post, you would be getting a fuller list. The ones mentioned in this post are those used on YFI to obtain the results we currently have, in a few weeks.
I also introduced to you a simple plugin that has done the big lump of deals all by itself, helping bloggers and internet business owners concentrate on other things, generate more income and have time for their wives and kids too! 😉
So, it is now up to you to go get started.
You can use the comment box below to post a shout out to me on what you think about this post.